Menenn, waterproof :D

Advertising Agency: Y&R Paris, France
Client: Colgate Palmolive Company
Brand: Mennen Speed Stick Waterproof
Title: Pool Skater
Media: Viral
Regional Creative Director: Carmine Coppola
Copywriter: Daniel Lobaton
Art Director: Ricardo Turcios
Agency Producer: Barbara Safarova
Production Company: La Luz (Lima)
Producer: Daniel Vega
Director: Gonzalo Otero
Post-Production: Fusión Atómica (Lima), Medialab (Paris)
3d Graphics: Fusión Atómica (Lima)
Sound Production: O'Bahamas

Ancora una di Axe...

non credo ci sia bisogno di spiegazioni, vero?

:)

As wrapping the female students' dormitory in the shape of calendar and using Axe for a month throughout March, we aimed for the expression that a new female can be met on a daily basis, to promote the brand image and preference for Axe.

Advertising Agency: When Gee, Seoul, South Korea
Creative Director: Tai-il, Lee
Art Director: Jeong -gon, Kang
Designer: Mi-sun, Kim
Copywriter: Jong-hwan, Choi
Production Manager: Seong-kuk, Jeon
Released: February 2009

Axe con Ponce, Buenos Aires, Argentina

Ci sono cose che si possono dire, altre no.
Come al solito Axe propone campagne stuzzicanti, che strizzano l'occhio al cervello di chi riceve chiedendogli attenzione.

intelligente.

On the bed or on the boudoir?
New Axe Day & Axe Night. One is suitable for general audiences.
The other one is not.

Advertising Agency: Ponce, Buenos Aires, Argentina
Executive Creative Directors: Hernan Ponce, Walter Aregger, Hernan Ibarra
Creative Directors: Ricardo Armentano, Analia Rios
Art Director: Pedro Losada
Production Manager: Roberto Carsillo
Account Executives: Nestor Ferreyro, Francisco Odriozola
Copywriter: Antonio De Federico
Photographer: Martin Sigal
Client Services Director: Vanina Rudaeff