Axe con Ponce, Buenos Aires, Argentina

Ci sono cose che si possono dire, altre no.
Come al solito Axe propone campagne stuzzicanti, che strizzano l'occhio al cervello di chi riceve chiedendogli attenzione.

intelligente.

On the bed or on the boudoir?
New Axe Day & Axe Night. One is suitable for general audiences.
The other one is not.

Advertising Agency: Ponce, Buenos Aires, Argentina
Executive Creative Directors: Hernan Ponce, Walter Aregger, Hernan Ibarra
Creative Directors: Ricardo Armentano, Analia Rios
Art Director: Pedro Losada
Production Manager: Roberto Carsillo
Account Executives: Nestor Ferreyro, Francisco Odriozola
Copywriter: Antonio De Federico
Photographer: Martin Sigal
Client Services Director: Vanina Rudaeff